The Peers Project
Launching Q4 2026

Hi, I'm Michelle.

Your GTM teammate for enterprise pipeline.

I find your highest-intent enterprise accounts, start 1:1 conversations with the buying committee, and book your B2B revenue team the demo on the back end.

Michelle AI
Michelle AI Conversation channel live
Invitation · CHRO, Northwind
Dana, we'd love to sit down with you 1:1 on how Northwind is scaling its hiring…

Michelle AI — trained on 500+ enterprise interviews.

Stop pitching. Start conversations.

Enterprise buyers ignore cold pitches. I lead with the relationship, and the demo follows.

The AI SDR playbook

  1. TargetsOne contact at a time
  2. Opens withA cold pitch
  3. Asks forA meeting
  4. ResultIgnored by enterprise buyers

Michelle AI

  1. TargetsThe whole account and its buying committee
  2. Opens withAn invitation to a 1:1 conversation
  3. BuildsA relationship on your own channel
  4. ResultA demo booked with a warm buyer
How I work

From dream account to booked demo, run continuously across your book.

PEERS  /  Channels  /  Enterprise Leaders Series
Illustrative V1 preview · sample accounts
Dream customer profile
5,000+ employees North America Multi-site operations CHRO · VP Talent · Head of TA Signal: activity in your CRM
184accounts matched
612buyers mapped

Highest-intent accounts

Account level
AccountBuying committeeSignalStatus
Northwind GroupLogistics · 22k staff
3 of 5
Open opportunityDemo booked
Halvard HealthHealthcare · 9k staff
2 of 4
Closed-lost, 2025Conversation booked
Cobalt FreightTransport · 14k staff
1 of 5
Inbound, no follow-upInvited
Larkspur SystemsSoftware · 6k staff
0 of 3
Expansion accountResearching
01

Target

I find the accounts worth a relationship, and every buyer who matters inside them.

  • Build your dream customer profile and the account list to match V1
  • Surface your highest-intent accounts from CRM activity V1
02

Invite

I reach each buyer with an invitation to a conversation, not a pitch.

  • Research-led, personal invitations to senior buyers
  • Multi-threaded across the buying committee
03

Converse

Your leader sits 1:1 with the buyer, on a conversation channel I build and run for you.

  • Booked, prepped and produced end to end
  • Relationship first, with no sales agenda on the call
04

Convert

I turn what the buyer shared into the demo, on the back end.

  • Demo brief built from the buyer's own words
  • Demo booked, and the relationship kept warm after
V1 In build for the self-serve platformEverything else runs today in our managed program
Where this goes

One teammate for every enterprise relationship your B2B revenue team wants.

Key accountsNow

Engage your named accounts

Open conversations across the whole buying committee, not one contact at a time.

New logosNow

Break into dream accounts

Land first conversations with the buyers who never answer cold outreach.

High intentV1

Act on intent while it's hot

When your CRM shows an account warming up, I invite them into a conversation before the moment passes.

Closed-lostRoadmap

Reopen stalled deals

Bring closed-lost and stalled accounts back with an invitation instead of another follow-up.

Results

The motion booked enterprise conversations before the software existed.

Indeed
297Target accounts
33Executive conversations
1Landmark enterprise deal

Over a 24-month program for Indeed, the motion worked 297 target accounts into 33 senior enterprise conversations, directly facilitating a landmark enterprise deal.

Enovar Health
Paid beta pilot

Enovar Health is our first paying customer, live now in a paid beta pilot that turns the managed motion into platform usage.

Why I'm different

Built for enterprise from day one.

Account-level, not contact-level

Enterprise deals are bought by committees. I map and engage the whole account.

1:1 by design

No blasts, no sequences at scale. Every buyer gets a real conversation with your team.

Trained on 500+ executive interviews

A proprietary corpus of recorded interviews with senior enterprise leaders, produced for clients like Shopify, Alibaba and Indeed.

The GTM teammate for enterprise pipeline.

Stop pitching. Start conversations.